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Marketing

Marketing Management

  • Support the broader marketing team in developing and executing quarterly marketing strategies beyond my role as Transit Marketing Manager.

  • Collaborate on defining quarterly marketing goals aligned with company priorities, revenue objectives, and long-term business growth.

  • Help build and manage the team's strategic roadmap across three core pillars: Brand & Positioning, Measurement & Attribution, and Operational Excellence.

  • Translate high-level marketing objectives into measurable projects with clear deliverables, timelines, and business outcomes.

  • Partner cross-functionally to prioritize initiatives, track progress, and keep marketing efforts aligned with company-wide goals.

  • Drive projects that strengthen marketing operations, improve efficiency, and create scalable processes that support continued growth.

  • Product & Pricing Strategy: Developed Ballyhoo's standardized product and pricing framework, collaborating with leadership to define our media offerings and create a centralized pricing grid that serves as the company's source of truth. Continuously maintain and update the framework as new products are launched and existing offerings evolve.

Below are different examples of work

Using AI as a tool not to do my job, just enhance my abilities

I have been using AI for many different projects but this one is the most exciting. I have created a data library where sales reps can come in and talk to a chatbot and ask audience data questions. The AE can come in with an RFP or request, talk to the bot, and it answers back with all our scraped data as well as our different softwares by API connectivity. It also functions as a self-serve library where they can pick and chose their own stats from each package and download to send over. Additionally it connects to a google maps API and our transit routes so it can create maps as well with a certain location along our routes. It's a private link so I can't share login, but find just a few of the pictures to your left (:

Data & Marketing Strategy

  • OOH Inventory Management: Manage and maintain transit media inventory across platforms such as Geopath, Spotzi, and PerView, ensuring assets are accurately measured and represented in the market.

  • Audience Measurement: Analyze audience demographics, behaviors, and travel patterns to identify high-value segments. Use these insights to strengthen sales proposals and demonstrate campaign relevance.

  • Campaign Reporting: Review impression data and performance metrics to evaluate campaign success, benchmark results, and provide clients with clear, data-driven reporting.

  • Attribution: Partner with third-party measurement providers to create footfall, website visitation, and brand lift studies that quantify the real-world impact of ad exposure.

  • Market Storytelling: Combine audience data, market research, census insights, and local intelligence to build compelling narratives that help advertisers understand who they're reaching and why the environment matters.

  • Product Strategy: Turn audience insights into targeted media products, sales packages, and go-to-market strategies designed to reach specific commuter and lifestyle audiences.

Below are different examples of work

Marketing Material

  • Market Research: Research new markets to understand audience demographics, commuter behaviors, competitive landscapes, and advertiser opportunities, then translate those findings into strategic media product plans.

  • Strategy & Positioning: Develop value propositions, competitive positioning, and key selling points that transform complex transit environments into clear, data-backed advertising opportunities.

  • Sales Materials: Create revenue-driving marketing collateral, including media kits, sales decks, one-sheets, pricing guides, spec sheets, and package presentations.

  • Sales Enablement: Equip and educate sales teams with the tools, messaging, audience insights, and training needed to confidently position and sell each market.

  • Regional Communications: Manage market launches through press releases, website updates, email campaigns, social media, and other marketing communications.

  • Cross-Functional Leadership: Partner with leadership, sales, design, and operations to ensure every launch, campaign, and marketing initiative is aligned, market-specific, and executed successfully.

Below are different materials tied to the San Francisco advertising program

Experiential Content

I was responsible for bringing the impossible to life. When pitching to clients, I not only sold our advertising assets but also conceptualized and executed creative activations with custom build-outs. These activations were designed with the highest level of creativity, transforming ideas into impactful, immersive experiences.

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- These are all mock-ups

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